Focus Groups Are the New Black
Did another focus group last night and, man, do I ever love that shit. I'm convinced that focus groups are the greatest thing ever. In fact, if I could, I would probably be a professional focus group member. After all, I'm opinionated and love to speak my mind...wait AND you'll pay me for it?!?! Sign me up! Last night I did a focus group on some new medication coming out. They showed me some ads, I told them the ads sucked. Thirty minutes and $75 later, I was on my way.
Seriously, focus group money is some of the easiest money out there. And my favorite part is the people they have working for them. Focus group companies pay the majority of their employees slightly more than minimum wage and everyone knows what that means - they get slightly better than minimum wage quality work. The employees couldn't care less, they just want people signed up for their little group as soon as possible. So, they feed you the answers and they fix your record to make you eligible. A little fudging here, a little erasing there and voila! all of a sudden you're a perfect demographic fit for anything! Which works for me, keep 'em rollin in, baby!
Seriously, focus group money is some of the easiest money out there. And my favorite part is the people they have working for them. Focus group companies pay the majority of their employees slightly more than minimum wage and everyone knows what that means - they get slightly better than minimum wage quality work. The employees couldn't care less, they just want people signed up for their little group as soon as possible. So, they feed you the answers and they fix your record to make you eligible. A little fudging here, a little erasing there and voila! all of a sudden you're a perfect demographic fit for anything! Which works for me, keep 'em rollin in, baby!

2 Comments:
I want to do focus groups.
I told you! I told you!!
Post a Comment
<< Home